It emulates the rules and feel of Dungeons & Dragons (D&D) using the Open Game License (OGL) from Wizards of the Coast.
Goblinoid Games was the first retro-clone publisher to both make most content open under the OGL and create a free trademark license with few restrictions.
Comparing its tone to 4th Edition D&D's "zany, over-powered sensibility", they wrote, "Labyrinth Lord feels like a Vietnam War movie, where the dungeons are dark, wet, and terrifying, goblins murder all your friends with spiked-pit traps and crossbow bolts from the shadows, and you start to develop a thousand yard infravision stare from the spell shock.
[6] Bastian Ludwig made a positive review in Ringbote - das online Spielemagazin published by Pegasus spiele,[7] and also reviewed Labyrinth Lord material released in German, Die Larm-Chroniken (Moritz Mehlem, Mantikore-Verlag 2010).
[8] An Italian translation, subtitled Il Signore dei Labirinti has been published in 2009 under the Goblinoid Games logo.