Lucy, Lady Duff-Gordon

Lucy Christiana, Lady Duff-Gordon (née Sutherland; 13 June 1863 – 20 April 1935) was a leading British fashion designer in the late 19th and early 20th centuries who worked under the professional name Lucile.

The first British-based designer to achieve international acclaim, Lucy Duff-Gordon was a widely acknowledged innovator in couture styles as well as in fashion industry public relations.

In addition to originating the "mannequin parade", a precursor to the modern fashion show, and training the first professional models, she launched slit skirts and low necklines, popularized less restrictive corsets, and promoted alluring and pared-down lingerie.

[1] Opening branches of her London house, Lucile Ltd, in Chicago, New York City, and Paris, her business became the first global couture brand, dressing a trend-setting clientele of royalty, nobility, and stage and film personalities.

[citation needed] When her mother remarried in 1871 to the bachelor David Kennedy (d. 1889), Lucy moved with them and her sister, the future novelist Elinor Glyn, to Saint Helier on the Isle of Jersey.

Wallace was an alcoholic and regularly unfaithful, and Lucy sought consolation in love affairs, including a long relationship with the famous surgeon Sir Morell Mackenzie.

Duff-Gordon originally designed the dress in Paris, for Lucile Ltd's spring 1913 collection, and later specially adapted it for London socialite Heather Firbank and other well-known clients, including actress Kitty Gordon and dancer Lydia Kyasht of the Ballets Russes.

[15] These affairs were theatrically inspired, invitation-only, tea-time presentations, complete with a stage, curtains, mood-setting lighting, music from a string band, souvenir gifts, and programmes.

[16] Some well-known clients, whose clothing influenced many when it appeared in early films, on stage, and in the press, included: Irene Castle, Lily Elsie, Gertie Millar, Gaby Deslys, Billie Burke, and Mary Pickford.

Lucile costumed numerous theatrical productions, including the London première of Franz Lehár's operetta The Merry Widow (1907), the Ziegfeld Follies revues on Broadway (1915–21), and the D. W. Griffith silent movie Way Down East (1920).

As demands grew on her time, especially in the United States during World War I, she was aided by sketch artists Robert Kalloch, Roger Bealle, Gilbert Clarke, Howard Greer, Shirley Barker, Travis Banton, and Edward Molyneux, who created ideas based on the "Lucile look".

A Hearst writer ghost wrote the newspaper page after 1918, but the designer herself penned the Good Housekeeping and Harper's Bazaar features throughout their duration, although the responsibility of producing a regular piece proved difficult, and she missed several deadlines.

In addition to her career as a couturière, costumier, journalist, and pundit, Lucy Duff-Gordon took significant advantage of opportunities for commercial endorsement, lending her name to advertising for brassieres, perfume, shoes, and other luxury apparel and beauty items.

[21] Among the most adventurous of her licensing ventures were a two-season, lower-priced, mail-order fashion line for Sears, Roebuck & Co. (1916–17), which promoted her clothing in special de luxe catalogues, and a contract to design interiors for limousines and town cars for the Chalmers Motor Co., later Chrysler Corporation (1917).

[22][23] In 1912, Lucy Duff-Gordon travelled to the United States on business in connection with the New York branch of Lucile Ltd. She and her husband, Sir Cosmo, booked first class passage on the ocean liner RMS Titanic under the alias "Mr. and Mrs. Morgan".

Dressed in black, with a large, veiled hat, she told the court she remembered little about what happened in the lifeboat on the night of the sinking, due to seasickness, and she could not recall specific conversations.

[31] In 2012, a box of documents and letters concerning the Titanic sinking belonging to the Duff-Gordons was rediscovered at the London office of Veale Wasbrough Vizards, the legal firm that merged with Tweedies, which had represented the couple.

[32] A faded grey silk kimono with typical Fortuny-style black cord edging, for some time thought to have been worn by her that night, is now understood to have belonged to her daughter Esme, Countess of Halsbury, as its distinctive print dates the item to post World War I.

[citation needed] Lucy Duff-Gordon had another close call three years after surviving the Titanic, when she booked passage aboard the final voyage of the RMS Lusitania.

She managed exclusive salons in London, Paris and New York, was the first designer to present her collections on a stage complete with the theatrical accoutrements of lights and music (inspiring the modern runway or catwalk show), and was famous for making sexuality an aspect of fashion through her provocative lingerie and lingerie-inspired clothes.

[47][48] She also specialised in dressing trendsetting stage and film performers, ranging from the stars of the Ziegfeld Follies on Broadway to silent screen icons such as Mary Pickford and Irene Castle.

Evening dress, Spring 1913, Lucile (1863–1935) V&A Museum no. T.31-1960
Nightdress from a bride's trousseau, 1913. V&A Museum
Styles of Lucy, Lady Duff-Gordon, as presented in a vaudeville circuit pantomime and sketched by Marguerite Martyn of the St. Louis Post-Dispatch in April 1918