[1] Its success in large part can be attributed to Syma and her brother Alfred Busiel and their innovative marketing through in-store demonstrations, print advertising and sponsorship of national radio programs.

Syma Cohen began the cosmetics manufacturing business with some of her siblings, including her sister Esther, after whom the company was named.

[3] The company's first venture into national radio broadcasting was a sponsorship of the Lady Esther serenade featuring Wayne King and his orchestra.

Syma Cohen-Busiel moved into a suite in Chicago's Drake Hotel where she died in 1990 at 99 years of age.

Other programs featured Joseph Cotten, Ginger Rogers, Rita Hayworth, John Barrymore and Agnes Moorehead.

[9] Scheduled for 26 weeks the show ended prematurely when Welles left on his ill-fated It's “All True” trip to Brazil.

[11] October 3, 1942 – July 7, 1947 Lady Esther was looking for a prestigious show to showcase its products and settled on the Screen Guild Theater which had been sponsored by Gulf Oil.

[8] The show aired for 242 programs beginning with “Yankee Doodle Dandy” starring James Cagney and ending with “My Reputation.” In between were all time classics such as “Casablanca” with Humphrey Bogart and Ingrid Bergman, “Sergeant York” with Gary Cooper and “Holiday Inn” with Bing Crosby, Fred Astaire and Dinah Shore.