[6] Over time, Land Rover grew into its own brand, and for a while also a company, encompassing a consistently growing range of four-wheel drive, off-road capable models.

Since 2010, Land Rover has introduced two-wheel drive variants, both of the Freelander, and of the Evoque, after having built exclusively 4WD cars for 62 years.

BMW was then responsible for much of the development of the Range Rover III – the first to have a monocoque structure and independent suspension, introduced under Ford in late 2001.

Private equity firms such as Alchemy Partners of the UK, TPG Capital, Ripplewood Holdings, Cerberus Capital Management and One Equity Partners of the US, Tata Motors of India and a consortium comprising Mahindra & Mahindra of India and Apollo Management all initially expressed interest in purchasing the marques from the Ford Motor Company.

[18] On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors, and that it expected to complete the sale by the end of the second quarter of 2008.

[24] On 1 January 2013, the group, which had been operating as two separate companies (Jaguar Cars Limited and Land Rover), although on an integrated basis, underwent a fundamental restructuring.

[40] As of 2015, the company continued to expand by building locally in India as well as increasing the number of models made at JLR's Chikhali facility near Pune to include the Discovery Sport and Evoque.

[41] Defender models were assembled under licence in several locations worldwide, including Spain (Santana Motors), Iran (Pazhan Morattab), Brazil (Karmann), and Turkey (Otokar).

Sales in the U.K. and the U.S. have generally kept equal pace, but since 2012 China has taken the lead as Land Rover's biggest single country market, except for 2018/'19.

[43] The Discovery Sport is the successor to the brands Freelander model, which was Europe's best selling – for five years in a row, after its market introduction in 1997.

[50] Land Rover presented at the 2008 London Motor Show its new ERAD diesel–electric hybrid in a pair of Freelander 2 (LR2) prototypes.

[51] Land Rover unveiled the LRX hybrid concept at the 2008 North American International Auto Show in Detroit, for it to be going into production.

In February 2013, Land Rover unveiled[54][55] at the 83rd Geneva Motor Show an All-Terrain Electric Defender that produces zero emissions.

The vehicle is capable of producing 70 kW and 330 Nm of torque and has a range of 80 kilometres or in low speed off-road use it can last for up to eight hours before recharging.

Power take-off (PTO) was integral to the Land Rover concept from 1948, enabling farm machinery and many other items to be run with the vehicle stationary.

The 1949 report by British National Institute of Agricultural Engineering and Scottish Machinery Testing Station contained this description: "the power take-off is driven through a Hardy Spicer propeller shaft from the main gearbox output and two interchangeable pinions giving two ratios.

Land Rovers (the Series/Defender models) are available in a variety of body styles, from a simple canvas-topped pick-up truck to a twelve-seat fully trimmed station wagon.

Both Land Rover and out-of-house contractors have offered conversions and adaptations to the basic vehicle, such as fire engines, excavators, 'cherry picker' hydraulic platforms, ambulances, snowploughs, and six-wheel-drive versions, as well as one-off special builds including amphibious Land Rovers and vehicles fitted with tracks instead of wheels.

More recently, vehicles have been painted white, and are issued with fittings similar to civilian UK Mountain Rescue teams.

The vehicles were fitted with among other gear a sun compass, machine guns, larger fuel tanks and smoke dischargers.

[56] The Australian Army adapted the Land Rover Series 2 into the Long Range Patrol Vehicle for use by the Special Air Service Regiment and as an anti-tank "gunbuggy" fitted with an M40 recoilless rifle.

The Land Rover Tangi was built by the Royal Ulster Constabulary's own vehicle engineering team during the 1990s.

Later they procured the Glover Webb APV and finally the Courtaulds (later NP Aerospace) Composite Armoured Vehicle, commonly known as Snatch.

The current generation of Land Rover used by British Army, the Snatch 2, have upgraded and strengthened chassis and suspension compared to civilian-specification vehicles.

Highly modified Land Rovers have competed in the Dakar Rally and won the Macmillan – UK Challenge almost every year, as well as having been the vehicle used for the Camel Trophy.

[58] Land Rover Experience was established in 1990, and consists of a network of centres throughout the world, set up to help customers get the most out of their vehicles' on and off-road capability.

Courses offered include off-road driving, winching and trailer handling, along with a variety of corporate and individual 'Adventure Days'.

[66] Bill later created email lists in the mid-1990s for Range Rovers (RRO) and various regions (e.g., UK-LRO, AU-LRO, ZA-LRO, EU-LRO, IT-LRO, NL-LRO).

The design reflected the heritage of the marque, with a light metal frame with canvas seating, held together with push-studs and tough simple parts like brakes and hinges.

The basic frame could be adapted with modules to allow a baby to lie flat or a bubble windscreen to completely enclose the child.