[8][9][10] In 2012, Laughlin Constable acquired the Milwaukee-based interactive marketing agency Fullhouse,[11][12] as well as Milwaukee PR firm Zeppos & Associates.
[15] In mid-2012, Laughlin Constable launched the No One Deserves to Die[16] viral advertising campaign for the Lung Cancer Alliance.
The campaign proved extremely polarizing[citation needed], sparking coverage in countless major news outlets across the country, including Time,[17] Salon,[18] Perez Hilton[19] and Adweek.
[20] Media was placed in 31 markets across the country, from telephone booths and bus shelters to cinema spots and online ads.
[21] In 2011–2012, Laughlin Constable created a television spot for the Wisconsin Department of Tourism with comedy director David Zucker.
[23] For Associated Bank, Laughlin Constable created a series of comedic television spots starring Green Bay Packers quarterback Aaron Rodgers.
[24][25] Laughlin Constable was also responsible for the launch of Miller Sharps non-alcoholic beer, cited as the "best in category" campaign two years in a row by Adweek magazine.