She has maintained a public presence on the internet since college, starting with a blog, For the Love of Peanut Butter, about her recovery from anorexia as a teenager.
Described as a "wellness guru", she became known for posting about recipes (especially smoothie bowls), exercise (including yoga), and mental health and shared sponsored content for a variety of brands, from apparel to air travel, that earned her over $300,000 a year.
She had planned a short digital detox when flooding forced her out of her apartment, and that disruption to her routine led her to pause her online career and recognize the severity of her eating disorder, which she identified as orthorexia.
[2][6][7] In July 2019, she returned to Instagram as a critic of wellness culture, wearing more modest attire and a bowl cut and promising to "[use] her platform in a different way".
[2][3] She posted a video in November 2019 apologizing for her past promotion of diet culture via medically dubious advice that stemmed from a focus on body image.