They invested in and successfully promoted a new soap-making process invented by chemist William Hough Watson.

Lever Brothers entered the United States market in 1895 and acquired Mac Fisheries, owner of T. Wall & Sons, in 1925.

The brothers teamed up with a Cumbrian chemist, William Hough Watson, who became an early business partner.

Larger premises were built on marshes at Bromborough Pool on the Wirral Peninsula at what became Port Sunlight.

[4] Lever Brothers entered the United States market in 1895, with a small New York City sales office.

[7] The model village of Port Sunlight was developed between 1888 and 1914 adjoining the soap factory to accommodate the company's staff in good quality housing, with high architectural standards and many community facilities.

Lever Brothers Ltd also acquired other soap companies including A&F Pears, John Knight of London,[11] Gossage's of Widnes, Watson's of Leeds, Crosfield's of Warrington, Hazlehurst & Sons of Runcorn and Hudson's of Liverpool.