Liberty Holdings Limited is a South African financial services and property holding company that focuses on Insurance and Asset Management with registered head office in Johannesburg, South Africa at Liberty Centre, 1 Ameshoff St., Braamfontein.

[1][2][3] Liberty has operations in South Africa, Kenya, Namibia and other in 16 African countries.

[4][5][6][7] South African banking firm Standard Bank Group owns 100% of the Liberty Group.

[8][9][10] The company was founded in South Africa as the Liberty Life Association of Africa Ltd in 1957, by entrepreneur and philanthropist Sir Donald Gordon.

[11][9][1]