Over the next decade, the original movies boosted Lifetime TV's ratings, and successfully launched the "Television for Women" era and brand.

[1] In September 1991, HAVES launched Healthlink Television, which created health and wellness content, and provided the equipment to broadcast it into doctors' offices.

[1][4] Eventually, and to focus on its original content to support its women-centric brand, HAVES agreed to sell Healthlink TV to Whittle Communications.

The 100,000 square foot digital facility was intended to produce the network's NY-based original programming, as well as to provide studios, post-production, equipment and personnel for third party productions.

Additionally, many music and entertainment programs originated from the studios, including; Top of the Pops for the BBC, MTV Unplugged, A&E's Live by Request, and PBS's Great Performances.

For 10 years, one studio was exclusively dedicated for Lifetime's morning block of talk, cooking and craft programming, including chef The Main Ingredient with Bobby Flay.

Viacom sold its stake for $317 million in April 1994 to Hearst and Cap Cities/ABC,[6] becoming at some point Lifetime Entertainment Services (LES).

[citation needed] On March 31, 2005, Betty Cohen, previously an executive at Turner Broadcasting System, was named CEO of Lifetime Entertainment Services.