It was released through her label Odd Atelier and Columbia Records on March 7, 2025, as the fourth single from her debut studio album, Ruby (2025).

After departing from YG Entertainment for solo activities, Jennie established her own record label named Odd Atelier in November 2023.

[6] She confirmed it to be the album's title track with a teaser video released on March 3 showing various Polaroid photos of herself over a snippet of the chorus.

[10] An accompanying music video for "Like Jennie" was directed by Hanbago (Han Gyeol Lee) and released alongside the single on March 7.

[11] She swallows something in the shape of the letter "J" floating in the air, resulting in her eye color changing and her outfit transforming into a "hip styling".