Bhd, a local private limited firm, is part of the wider efforts undertaken by the Penang state government to alleviate traffic congestion within George Town, as well as to promote environmentally-friendly alternative transportation modes.

In August 2016, the Chief Minister of Penang, Lim Guan Eng, announced the planned public bicycle sharing service within George Town.

[5] The proposed system, an internet of things (IoT)-based initiative of the Penang Island City Council, is to be operated on a public-owned and privately managed model.

[2][6][7] Of the RM1.85 million allocated to run the service, 90% was to be borne by the Penang Island City Council, while Fast Rent Bike (PG), which contributed the remaining 10% of the cost, would operate the system.

[4][11] Simultaneously, LinkBike has been expanded to 25 stations scattered throughout George Town, covering various destinations between Gurney Drive to the north and Queensbay Mall, near Bayan Lepas, to the south.