Her father worked his way up to become manager of a car dealership and her mother had a sense of fashion.

[4] She told the Toronto Star that the heavy makeup she wore for her job as a researcher and host for a women's interest television program from 1963 to 1968 inspired her to create a self-improvement and makeup course company, Charme et Beauté Lise Watier Inc., in 1965, and to launch her own line of cosmetics in 1972.

[7] In 2007, Imperial Capital Corporation of Toronto, an investment firm, purchased a majority stake in the company, with Watier and Rocheleau retaining seats on the board and a minority share in the company.

[8] In 2009, the company signed Mitsou Gélinas, a Canadian singer, actor and television personality, as ambassador.

[9] In 2013, Watier stepped down as CEO, appointing Pierre Plasard, previously of L'Oréal, to take her place.