The accolade was established to recognize the most talented performers of Latin music.
[1] The nominees and winners were originally selected by a voting poll conducted among program directors of Spanish-language radio stations in the United States and also based on chart performance on Billboard Latin music charts, with the results being tabulated and certified by the accounting firm Deloitte.
[1][2] At the present time, the winners are selected by the audience through an online survey.
Spanish singer-songwriter Enrique Iglesias holds the record for the most awards, winning on six occasions.
Puerto-Rican American singer-songwriter Luis Fonsi have won in four ceremonies.