[1] Love's Bus Service was established in 1975 when the business of Cooper, Benger was acquired.
[2][3] Love's operated the Bunbury urban services until it was put out to tender, and passed to South West Coach Lines.
[5] In 2002, Love's commenced operating in Queensland, purchasing the Cairns based school services of Stagecoach.
[5][6] In July 2013, Love's commenced operating the TransAlbany network under contract to the Public Transport Authority.
[8][9][10] The Cairns business was sold to the Kinetic Group in January 2020[11] and was dissolved into the Sunbus brand in early 2022.