MOG was founded by David Hyman, formerly CEO of Gracenote, SVP of Marketing at MTV Interactive, and Director of Ad Sales for Addicted to Noise.

[6] Its successor system, Beats Music, launched in the United States on 21 January 2014[7] and then was in turn acquired by Apple Inc. in May 2014.

[13] In September 2010, MOG announced the release of a Roku channel, which enables subscribers to access the service from their television.

[14] In June 2011, "Weird Al" Yankovic pre-released his album Alpocalypse on the MOG website.

In March 2012, reports surfaced that Beats Electronics—an audio equipment company then majority-owned by mobile phone maker HTC, was planning to acquire MOG.

[20] In January 2014, it was announced that MOG would be discontinued on 15 April 2014 in favor of Beats Music, and that existing subscribers would receive refunds.

[23] Telstra officially announced the closure of MOG on 31 July, and the service ceased to operate on 11:59PM 31 August.

[27] MOG Radio, accessible through any of the platforms mentioned above, generated a continuous play queue based on the artist chosen by the user.