This was possibly due to Viacom switching partnerships from Viva to rival company Solar Entertainment, as well as the intense competition from ABS-CBN's music network, Myx.

Prior to the return of MTV to the Philippines, executive vice president and managing director of Viacom International Media Networks Asia Indra Suharjono decided to bring back the channel almost after a four-year hiatus since 2010.

Suharjono asked first to make amends for agreement to VIVA Entertainment founder Vic del Rosario Jr., but later confirmed that VIVA would partner with MTV to collaborate on local production, on-ground events, marketing and advertising sales.

[3] After finding a new partnership in Viva Communications, the new channel made a major overhaul, and was reintroduced to the country as MTV Pinoy.

[8] This happened after the appointment of Vic del Rosario's as the network's chief entertainment strategist and followed by Viva takes over the dissolved TV5's main Entertainment department, However, in September 2016, MTV Top 20 Pilipinas on TV5 was cancelled as former Gilas Pilipinas and PBA head coach, Chot Reyes took over as president of TV5 (until Reyes resigned in June 2019).

MTV Pinoy has extended its coverage to over 1.22 million Filipino households all over the country since its initial broadcast.