Madonna fashion brands
She had previously modeled for their 2006 campaign which involved herself and crew from the 2006 Confessions Tour and had designed a tracksuit which was worn in the advertisements.
[1] The collection consisted of leather trench coats, sequined shift dresses, cream-colored calf-length pants and matching cropped jackets.
[4] The collaboration involved H&M's head of design, Margareta Van Den Bosch and Madonna commented "I've made no secret of my love for fashion and trends.
"[5] In March 2010, Madonna collaborated with fashion designers Dolce & Gabbana to produce a range of sunglasses named MDG (their initials).
[11] Other faces of the brand include: Georgia May Jagger, Rita Ora, Zendaya, Sofia Richie,[12] and Pia Mia.
In response, the singer attempted to get the lawsuit tossed by presenting evidence she created a hit song that brought "Material Girl" to fame more than 25 years ago.
[15] In an interview with Women's Wear Daily, Madonna stated her inspiration behind the name Truth or Dare: "Over the past several years, I have been approached countless times to create my own brand.
[17][18] Her first brand product was a homonymous perfume, about which Madonna stated: "I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well.
[20] The advertising campaign featured Madonna topless, and looking towards the camera with the Truth or Dare perfume bottle in front.
The poster was created by re-using images from Madonna's 2010 photoshoot with Interview magazine, which was shot by Mert and Marcus.
[22] In October 2020, Madonna announced on Instagram a limited edition third fragrance, titled 'Madame X,' in line with her 2019 album, Madame X.
The product was announced to be sold in Nordstrom, ASOS.com and Macy's in the United States, Selfridges in the UK and The Bay and Little Burgundy Stores in Canada.
[28] As stated in Madonna's official website, the main motto of the product was to "challenge women and their awareness about the art of beauty and skin care.
The MDNA Skin pop-up store will give customers the opportunity to see, feel and experience the products and enjoy the multiple screen projected visuals.
"[28] Michelle Peck, who had been appointed as Madonna's skin advisor for the last ten years, was enlisted as the brand ambassador for the product and helped.
[36] The company stated: "The M by Madonna collection was present in all 1,300 stores and drove impressive revenue growth in the first 10 days after the launch.
[37] However, Pamela Church Gibson of the London College of Fashion wrote the clothes "were not particularly successful",[38] while another editor commented it was "one of the less popular of H&M's designer collaborations".
[39] Her Macy's' 2010 line, Material Girl, was included as one of the reasons for the company's revenue jump compared to the previous year.
