Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.

is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993.

The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts.

became known for its bold, graphic designs and its association with hip-hop culture, and gained a reputation as a leading player in the streetwear market.

has also been involved in several partnerships and collaborations with other brands, artists, and musicians including Spike Lee and Chuck D, as well as having a segment in Good Morning America that featured its T-shirt designs.

has sponsored several artists, musicians, and athletes over the years as part of its marketing and brand-building efforts.