[4] Apart from jackets, some of the products currently manufactured by Starter include casual wear (t-shirts, hoodies, sweatpants, leggings, socks) and accessories (bags, hats).

By 1983, the company had entered licensing agreements with the NBA, the NFL, the NHL and the Canadian Football League (CFL).

In the early 1990s, Starter began to expand its distribution networks to reach over 25 countries in North America, Europe, and the Pacific Rim.

The baseball jackets gave way to a hooded design with a side zipper, and eventually to a padded half-zip pullover.

Proceeds from the initial public offering were used to expand sales to Europe and the Pacific Rim and also to launch "Brand Starter", the company's own sportswear line minus team logos.

Starter moved into new markets with its licensed sports apparel, focusing on sales to young children and youth, and signed a new contract to manufacture the center ice jersey for the National Hockey League.

The company purchased a retail chain, First Pick Stores, for $5 million of new stock in March 1994, and also established a Hong Kong office to better coordinate relations with manufacturers.

[7] 1997 saw Starter become one of three suppliers (along with Champion and then-rival Nike) of uniforms for the NBA, most notably the New York Knicks and Charlotte Hornets.

On July 24, 2018, it was announced that Starter was selected as the official on-field apparel and game day uniform supplier for all eight teams of the Alliance of American Football, which would shut down midway through its only season in 2019.

[2][10] Source:[11] During the 1980s and 1990s, Starter was a prominent manufacturer in the market of licensed uniforms of the main sports leagues in USA and Canada.