Rocawear (stylized Roc-A-Wear) is an American clothing brand founded in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter.

Rocawear expanded through licensing to sell affordable clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.

Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign.

[4] In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections.

[5] In August 2011, Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams' clothing label, Billionaire Boys Club.