The Magnolia Park Town Center was originally built as the Greenville Mall, in planning as early as 1974 when Montgomery Ward was secured as its first anchor.

White, James Wickert, southeastern real estate director for Montgomery Ward, and senator Richard Riley.

[2] At this time, it was announced the mall would be a total of 700,000 sq ft, and cost $15 million to build, with an estimated opening date of August 3, 1978.

White and Montgomery Ward, as well as 37 interior tenants, and a two screen Plitt Theatres, drawing an estimated crowd of 25,000.

[8] The expansion, planned to open in Spring 1995, would expand the mall to over 700,000 sq ft and include more upscale shops, fountains, interior landscaping, etched-glass skylights, and terracotta and green tile flooring to create "the look and beauty of Southern gardens".

[11] Oshman's SuperSports USA was announced in June 1995, taking up a portion of the original Montgomery Ward building and set to open in Fall 1995.

[17][18] 2004 would see the closure of Proffitt's and relocation of Williams-Sonoma to the nearby Haywood Mall, leaving Oshman's SuperSports USA as the only remaining major tenant.

[21] In April 2006, initial redevelopment plans were announced, with the mall being entirely demolished, save for the thriving Hollywood 20-screen theater, for new retail with tenants including Rooms To Go, Costco, and Sports Authority.

[28] As of August 2024, major tenants of the center include Golf Galaxy (formerly Golfsmith), Urban Air (formerly Toys "R" Us/Babies R Us), Nordstrom Rack, Bass Pro Shops, Regal Cinemas, and Dave & Buster's.