[1] Subbarama Reddy was also the owner of Udayam newspaper, which he acquired from its founder Dasari Narayana Rao in the early 1990s, and continued to oversee until its closure in 1995.
[5] In 1991, Subbarama Reddy contested and won the Lok Sabha seat from Ongole as a Congress candidate, marking his entry into national politics.
His political legacy was continued by his family members, notably his widow, Magunta Parvatamma, who successfully contested the Ongole MP seat in 1996 as a Congress candidate after his death.
However, his publishing efforts faced financial strain due to the alcohol prohibition imposed in Andhra Pradesh, which heavily impacted his liquor business—a primary revenue source supporting his media investments.
[1][3][7] In 2009, the Supreme Court upheld the life sentence of Patangi Balarama Venkata Ganesh for his role in the killing, citing strong evidence.