Make Up For Ever is a French cosmetics brand owned by LVMH.

[3][4] Make Up For Ever was founded in 1984 by make-up artist Dany Sanz.

In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz.

The subsequent CEOs included Rachel Marouani (2017-2020),[5] Gabrielle Rodriguez (2020-2023),[6] and Charles-Henri Levaillant (2023-2024).

[8] In 2002, Make Up For Ever Academy started in Paris, and has since expanded to New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki and Nice.