The course covers professional web development technologies such as Ruby on Rails, HTML5, CSS, JavaScript, jQuery, SQL, Ajax and softer skills, including Object-oriented design, Test Driven Development, Agile Methodology and version control with Git.

The boot camp offers a limited number of free places to those who cannot afford to pay the usual £8,500 fee (US$8,300)[3] through scholarships, funded by the Department for Education's Skills Bootcamp[4] programme.

The program adopts a "learn by doing" approach, achieved largely through self-directed, project-based work.

Students are encouraged to work in pairs on practical coding challenges, completing weekly tests, which culminates in a final project which is presented to hiring partners on "Demo Day".

Students who have graduated are often put forward for roles by the Academy, which has relationships with employers like Marks & Spencer, Sky, The Financial Times and Deloitte Digital.