Male cosmetics

Men painted black pigments on their eyes to create cat-eye designs that were considered attractive and a symbol of wealth and status.

[1] Ancient Egyptians believed that green eye shadow could invoke the god Horus to fight harmful diseases.

Men seen carrying mirrors were viewed as effeminate, while those using face-whitening makeup were thought to be immoral because they were expected to be tanned from working outside.

During the reign of Queen Elizabeth I, cosmetics were very popular among men, as they valued ghostly, powdered skin.

[1] In this era, due to the chemical makeup of the substances used, cosmetics often caused serious health problems, including premature death.

[1] With the advent of modern film making in the United States in the 1930s, men's hair and cosmetics re-emerged in the public eye.

It involves elaborately designed costumes, eye-catching makeup, outlandish wigs and exaggerated actions performed by the actors.

[7] Oshiroi is made of rice flour and uses slightly different shades of white depending on the age, type, and gender of the character.

[11] Although using makeup can be time-intensive, it saves time and cost compared to the use of computer-driven special effects and can be more visually appealing to the audience.

[13] Several cosmetics and skincare brands have developed products specifically for men's skin, such as Nivea, Chanel, Tom Ford, and Adidas.

[17] In comparison, the board of Estée Lauder is almost balanced, but the number of women in administrative positions throughout the company is relatively small.

Economic ups and downs have affected trends within the global industry in recent years; however, the sales volume has maintained relatively constant.

[20] The increase in male beauty awareness is a major factor driving the growth of the global market.