Malibu (/məˈliːbuː/) is a coconut flavored liqueur made with white rum, which has an alcohol content by volume of 21.0% (42 proof).

Since 2005 the Malibu brand has been owned by Pernod Ricard, which calls it a "flavored rum", where this designation is allowed by local laws.

The deal meant that Pernod Ricard acquired a number of alcoholic beverage brands including Malibu rum.

[7] Past advertising campaigns labeled it "seriously easy going" and usually features people from the Caribbean taking life seriously.

[12] In August 2024, Malibu partnered with the Royal Life Saving Society UK (RLSS UK) and British Olympian Tom Daley as part of their "Drink Don't Dive" campaign, with Daley creating and modelling a range of knitted swim briefs, sunglasses, a bucket hat and sliders to raise funds for RLSS UK, and raise awareness of the dangers of swimming after drinking.