Margaret Fishback

Born in Washington, D.C., she earned a degree from Goucher College before joining Macy's as a divisional advertising copywriter in 1926.

[3] According to a large collection of her papers held by Duke's Hartman Center for Sales, Advertising, and Marketing History, "Fishback contributed to advertising campaigns for Arrow Shirts, Borden's, Chef Boy-Ar-Dee, Clairol, DuPont, Gimbels, Great Atlantic & Pacific Tea Company (A&P), Hanes Hosiery, Martex, Norsk, Pabst Blue Ribbon, Seagram's, Simmons Beautyrest, and Wrigley, among several others.

[6] An extensive selection of Fishback's poetry first published in periodicals later appeared in book form.

Among these collections were the following: Fishback also wrote some books for children and collaborated with artist Hilary Knight to produce A Child's Book of Natural History (USA: Platt & Monk, 1969), a revision and extension of A Child's Primer of Natural History by Oliver Herford.

She wrote a book of etiquette, Safe Conduct: When to Behave—And Why, and a humorous guide to parenthood under the title Look Who's a Mother!