With a degree in economics, he took advantage of his fame as a model to found, together with a fellow student, an advertising agency dealing exclusively with fashion and beauty brands, called Le Officine Creative, where he served as artistic director.
After an initial series in Morocco, he gained almost immediate fame with a major campaign in the United States for the jeans brand POP84, featuring the then-unknown future supermodel Shana Zadrick.
His French career was launched, and he soon signed with the great couturier Hubert de Givenchy, who entrusted him with the artistic direction of his last two campaigns before retiring in 1995 in favor of John Galliano.
For La Perla, Parisotto produced international advertising campaigns and prestigious books, showcasing his keen sense of the female form with increasingly sensual shots that never become overtly sexual.
La Perla's American advertising campaign, based on one of the book's most sensual images, caused a stir, with some magazines refusing to publish it due to being "politically incorrect."
Major brands like Swatch, Mikimoto, Rémy Martin, Roberto Cavalli, Enrico Coveri, Sergio Rossi, Bergdorf Goodman, Swarovski, Corneliani, Rocco Barocco, Carte Noire, Oenobiol, Mitsubishi, and FIAT also relied on his talent.
The Lavazza coffee brand entrusted him with the creation of their 1998 calendar, featuring twelve images that evoke sensuality, strength, and passion,[5][6][7][8] with models such as Scott Benoit and Leticia Herrera.
Recognized as a leading photographer, Parisotto produced calendars for various Italian entities, including Miss Italy[9] and Campari, which featured Eva Mendes in 2008.
[10] Russian media mogul Sergey Rodionov also enlisted him for the NU AGE calendar, featuring his wife, actress and model Olga Rodionova.
This first photo shoot on the rooftops of Paris, featuring clothing from the Thierry Mugler Museum, marked the start of a long-term collaboration, including the album cover for "Innamoramento" and the poster for the "Mylenium Tour".
Mainly for Max magazine, he photographed numerous Italian actresses, as well as top models and international stars like Hugh Grant, Daniel Day-Lewis, Eva Green, Michael Fassbender, Klaus Maria Brandauer, Udo Kier, Karen Mulder, Laetitia Casta, Victoria Silvstedt, Rachel Roberts, Janice Dickinson and Tereza Maxová.
The choice of film was a fundamental aspect of his creative process: he favored 35mm rolls with color variations ranging from classic black and white to sepia, as well as more intense tonalities.