Being one of the largest global halal fast food-establishments, the chain has since expanded to over 250 locations throughout Malaysia and across several countries.

[3] The couple faced many challengers and obstacles to open their first outlet — as many of the shop owners were reluctant to lease their premise, while suppliers were only willing to provide their goods on a cash delivery basis.

[4] The first restaurant was opened in 1981 in a small shop lot in Jalan Wong Ah Fook, Johor Bahru.

The company's local and abroad expansions were assisted by its halal-friendly approach as well as its incorporation of Malaysian menu, which were both managed to appeal many international consumers.

[10] In addition to the Malaysian and western cuisines, the chain would also introduced regionalised meals in its international locations.