Marvel first licensed two prose novels to Bantam Books, which published The Avengers Battle the Earth Wrecker by Otto Binder (1967) and Captain America: The Great Gold Steal by Ted White (1968).

[2] In 2003, following publication of the prose young adult novel Mary Jane, starring Mary Jane Watson from the Spider-Man mythos, Marvel Entertainment announced the formation of the publishing imprint Marvel Press, saying in a press release it planned to launch with three prose novels, aimed at various ages, in 2004, and publish at least 12 in 2005.

[8] Hyperion Books announced in February 2013 a partnership with Marvel to publish in June two prose novels, She-Hulk Diaries and Rogue Touch.

[9] In March 2013, Marvel and GraphicAudio will release a 6 hours audio version of the "Civil War" prose novel with sound effects, cinematic music and narration.

[13] The following month, Asmodee games company agreed to a multi-year novel publishing deal for its new fiction imprint, Aconyte, to debut in the fall 2020 in three formats: trade paperback, ebook and audio and distributed by Simon & Schuster in North America.