Beginning January 1, 2007, Hasbro became the new license holder to the rights to produce toys and games based upon the Marvel Universe.

The new Hasbro packaging did not include a comic book and the new molds eliminated finger joints, which were a mainstay during the Toy Biz era, but the company did continue with the theme of Build-A-Figure pieces.

Initially, the Marvel Legends line has used the "chase" concept to introduce figures based on less popular or recognisable characters.

A consumer who bought each figure in the assortment would then have all the complete components to assemble a character unavailable in individual packaging.

After Hasbro gained the rights to produce Marvel toys, the company continued with the theme of Build-A-Figure pieces.

Also, Hasbro's new molds mostly eliminated finger joints, a mainstay of the Toy Biz era, and the comic book pack-ins.

Marvel Legends Showdown is a collectible tabletop game in which the primary component is 4-inch (100 mm) action figures and cards.

A special series of figures beginning in 2021, featuring characters from the Infinity Saga that had not been released in prior movie waves.

A special premium line dedicated to updating the characters featured in the very first wave of ToyBiz Marvel Legends from 2002, complete with retro-style packaging.