Mascara

Normally in one of three forms—liquid, powder, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.

The Collins English Dictionary defines mascara as "a cosmetic substance for darkening, lengthening, curling, coloring, and thickening the eyelashes, applied with a brush or rod."

In 1886, the Peck & Snyder Catalogue advertises, "Mascaro or Water Cosmetique... For darkening the eyebrow and moustaches without greasing them and making them prominent."

Often composed of galena; malachite; and charcoal or soot, crocodile stool; honey; and water was added to keep the kohl from running.

Following the fall of the Roman Empire, kohl fell into disuse on the European continent, where it had been considered solely a cosmetic; conversely, it continued to be widely used in the Middle East for religious purposes.

[11] During the Victorian era, social opinion shifted radically towards the promotion of cosmetics, and women were known to spend a majority of their day occupied with beauty regimens.

The name Rimmel became synonymous with the substance and still translates to "mascara" in the Portuguese, Spanish, Greek, Turkish, Romanian, and Persian languages today.

[14] Across the Atlantic Ocean and at roughly the same time, in 1915, Thomas Lyle Williams created a remarkably similar substance for his sister Mabel.

A dampened brush was rubbed against a cake containing soap and black dye in equal proportions and applied to the lashes.

[15] Elizabeth Arden and Helena Rubinstein, two giants in the American beauty industry, watched and kept abreast of its development.

Through the efforts of these two rivals and public temperament, mascara finally gained respectability and favor in American society.

[18] Famous actresses of the classic cinema era, such as Theda Bara, Pola Negri, Clara Bow, Greta Garbo, Marlene Dietrich, Bette Davis, and Jean Harlow, depended heavily upon mascara for their glamorized appearances, which the average woman sought to mimic.

[21] It was only after the Lash Lure incident and several others like it, documented in Ruth deForest Lamb's book entitled American Chamber of Horrors, that Congress granted the Food and Drug Administration (FDA) the right to regulate cosmetics in 1938.

Korean technology is at the forefront of the development,[citation needed] and a number of brands use tubing formulas to coat the lash.

Finally all is combined in a homogenizer, which acts as a high-speed agitator in order to thoroughly mix the oils, water, waxes, and emulsifiers—ingredients that naturally repulse each other.

Eye cosmetics containing kohl, kajal, al-kahal, surma, tiro, tozali, or kwalli often pose a lead poisoning risk.

[29] Products containing kohl, kajal, surma, and similar materials are illegal color additives in the United States as defined by the Federal Food, Drug and Cosmetic Act, section 201(t).

The allergic reactions can be stimulated by any of the components of mascara but is usually attributed to methylparaben, aluminum powder, ceteareth-20, butylparaben, or benzyl alcohol.

[32] A 2021 study tested 231 makeup and personal care products and found organic fluorine, an indicator of PFAS, in more than half of the samples.

High levels of fluorine were most commonly identified in waterproof mascara (82% of brands tested), foundations (63%), and liquid lipstick (62%).

[33] Since PFAS compounds are highly mobile, they are readily absorbed through human skin and through tear ducts, and such products on lips are often unwittingly ingested.

A mascara tube and a wand applicator
Mascara being applied
Max Factor cake mascara with brush, 1960
Max Factor waterproof mascara creme in a tube with a brush, 1960
Refill tube with Max Factor Mascara Wand cream, 1961, for containers with a grooved rod.
Mascara-coated eyelashes