It was there where Neri met the photographer Bruce Weber, who took some pictures of Massimiliano while shooting with models Helena Christensen, and Alex Lundqvist for 1995 Versace's Campaign.
However, celebrity to a larger public arrived after making a TV commercial for Versace's sunglasses, which was shown all over Europe.
Neri has also graced covers and editorials for magazines such as Cleo, L'Uomo Vogue, GQ, and Pulp Fashion.
Furthermore, he was chosen as testimonial for the Rocco Barocco worldwide campaign of 2000 with models Natalia Vodianova, and Alessandra Ambrosio.
[7] From 1995 onwards, he worked as a model in Milan, Sydney, Auckland, Tokyo, Miami, New York, and landed in Paris in 1998, where he settled down and started University.