Massimo Agostinelli (born 25 September 1987) is a Switzerland-based Italian American artist, businessman and activist who uses text,[1] word play[2] and found objects in his works with a particular focus on interventions.

[6][7] Agostinelli started his first internet company Myhomepage.com in 2009 and soon after became an early Tesla shareholder which led him to focus on the Elon Musk ecosystem and is a self proclaimed Musketeer Disciple.

[12] In 2016[13] and 2019[14] Agostinelli was selected by Simon de Pury to exhibit at Dallas Contemporary for the MTV Staying Alive Foundation with Enoc Perez and Marc Quinn curated by Neville Wakefield.

[25] To mark the 100th anniversary of Marcel Duchamp's 1917 Fountain, Agostinelli installed a steel trashcan at the 2017 Art Basel fair in Switzerland with the phrase "la plus belle" written on top of it with white acrylic marker.

[3] Artnet praised the institutional critique performance art installation by stating; Agostinelli "turned trash cans into treasure",[26] while Vanity Fair drew reference to Duchamp.

In an interview with Forbes Agostinelli cited as partial inspiration, Vito Schnabel's exhibition by The Bruce High Quality Foundation, The New Colossus.

Forbes stated; "Agostinelli is truly dedicated in supporting Musk’s vision and raising awareness through art activism in order to help accelerate the world's transition to sustainable energy.