Maull's barbecue sauce

It is a rich and pungent, spicy semi-sweet, tomato based sauce, somewhat unusual for containing anchovies and pepper pulp.

The Louis Maull company started in 1897 as a grocery business selling out of a horse-drawn wagon.

In 1905 it was incorporated as the Louis Maull Cheese and Fish company and had switched to wholesale distributing to restaurants and grocery stores.

It eventually became their most popular product, and they eliminated their other interests to focus solely on its manufacture and distribution.

An advertising slogan that could be heard on radio and television in the 1970s and 1980s was "Don't baste your barbecue, You Gotta Maull it!"

An extra large bottle of Maull's barbecue sauce
Common large shelf display of Maull's BBQ sauces at a St. Louis grocery store