Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada.

[1] It is also the official BBQ sauce of the Calgary Stampede.

[citation needed] Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can't be beat.

In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.

[4] It was replaced in 2007 with Sweet Baby Ray's brand sauce.