Sweet Baby Ray's is a brand of barbecue sauce based in Romeoville, Illinois.

Sweet Baby Ray's barbecue sauce was developed in the early 1980s by Chicago brothers Dave and Larry Raymond.

In 1985, their fourth year of competition, Sweet Baby Ray's won second place out of a field of 700 competitors.

The following year, the brothers incorporated as a business and began selling the sauce to consumers.

[5] After an interview with Mark Zuckerberg in 2021 where a bottle of Sweet Baby Ray's sauce was seen in the background, media mentions of the brand name were worth $2 million dollars.