Members supply critical medical data to the organization and receive a distinctive metal bracelet or necklace tag which is worn at all times.

Members' conditions and allergies are reviewed by medically trained staff and prioritized in the order of importance that an emergency health professional would assess a patient.

The prioritized conditions are then transferred onto a members emblem and wallet card, while more detailed information is contained at MedicAlert ready to pass on in an emergency situation.

Celebrities also participated in the campaign (including comedian Carol Burnett, whose bracelet is symbolically the one-millionth).

[1] The medical conditions and prescriptions covered include, but are not limited to: The MedicAlert Foundation of Australia permits organ donation directions to be engraved on their IDs.