The 2011 Mediocrity is an advertising campaign launched by Subaru of America to represent the blandness of mid-sized sedans.
The ad campaign presents a fictitious vehicle that satirizes the American mid-sized sedan market.
The campaign started with a digital postcard sent out to key industry insiders, which drove them to a website and informed them of the launch date.
Banners and 15- and 30-second video “pre-rolls” were deployed, with all communications directing consumers to the Mediocrity website.
The campaign was picked up from bloggers in the automotive industry like Jalopnik,[2] USA Today[3] and AutoGuide.com.