[1] She previously filmed the documentary Life in Perpetual Beta, and runs technology and leadership events.

The creation process was shared online, and all aspects of the film were crowdsourced: whom to interview, what to ask, how to put together a crew and how to pay for production.

In 2011, she founded #RVSX, an annual mobile art project involving filmmakers and writers taking an RV road-trip to SXSW, and capturing regional events as they travel.

[7][8] In December 2012, she joined Everpurse, a fashion startup integrating inductive chargers into daily accessories.

[10] It captured the lives of 60 technologists, designers, and creative artists, including Jeffrey Zeldman, Baratunde Thurston, Juliette Powell, Seth Godin, Biz Stone, Brian Solis, Xuanlana Nguygen, Carin Goldberg, Jeff Pulver, Gary Vaynerchuk, Liz Danzico, Jason Fried, Tatiana DeMaria, Nova Spivack, Carlos Segura, Kevin Lyman and Dan Pink.