Milk Tray is a British brand of boxed chocolates currently manufactured by Cadbury.

Milk Tray is also sold in Australia, Canada, Ireland, New Zealand and South Africa.

In 1924 a one-pound box was introduced, and by the mid-1930s the Cadbury's Milk Tray assortment was outselling all its competitors.

Nutty Heart: Milk chocolate with a soft caramel centre enrobing a whole roasted hazelnut.

Kidderminster born actor Alan Riley was the Milk Tray man in 2003, in an advert which featured actress Sienna Guillory.

[3] A memorable scene of the man jumping from a cliff top into the sea was performed by stuntman Alf Joint who had previously doubled for Sean Connery’s 007 in Goldfinger (1964).

[8] Martin Grace, Roger Moore's stunt double in the James Bond films, performed stunts for some of the early Milk Tray commercials, including leaping from a bridge onto a speeding train and climbing dangerously along the roof.

[10] The music was recorded commercially by Alan Hawkshaw on the album "27 Top TV Themes" (Studio 2 Stereo, 1972).

The entire campaign of television advertisements ranked at number 11 on ITV's "Best Ads Ever" list in 2005.

[11] The specific Avalanche advert ranked at number 48 in Channel 4's UK wide poll of "The 100 Greatest TV Ads" in 2000.