[4][5] Analysis and interview methods developed by Lieber and her contemporaries helped lay the groundwork for modern integrated marketing tools, such as focus groups and opinion polling.

[9][10][11] The family lived on LaSalle Boulevard in Detroit, a predominantly Jewish neighborhood where her father, before becoming a judge, worked in private practice as an attorney.

While this rise is often portrayed in broad strokes on shows like Mad Men, specialized consumer attitude research such as hers, is rarely depicted for its evaluative rigor, breadth, and the resulting impact it had on the culture at large.

She and her contemporaries made pivotal contributions to advertising and marketing culture and helped evolve generally accepted methods within public opinion and consumer research.

[3] In the late 1950s, at Tatham-Laird (now part of Havas Creative)[17] in Chicago, she began to collaborate with advertising firms, drawing on her previous experience in social science.

The company provided opinion research to clients such as Citibank, Bristol-Meyers, Clairol, Hanes, Procter & Gamble, and several advertising agencies up until 1987, when it was acquired by Temple, Barker & Sloane (now part of Oliver Wyman) [14] While active in New York community affairs in the 1970s, including as a member of New York's Community Planning Board 7, Lieber increased her public service and philanthropic efforts in various forms after selling her firm.

She is credited with pioneering the "Reading Everywhere" model which, alongside similar strategies by other literacy non-profits, has markedly changed the landscape of private engagement in public education.

The couple had four children, including Janno Lieber who was appointed acting chairman and CEO of the New York Metropolitan Transportation Authority in 2021.