Vision statement

A vision statement is a high-level,[1] inspirational[1] statement of an idealistic emotional future of a company or group.

Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

[2][circular reference][3][circular reference][4] Vision statements may fill the following functions for a company:[5] A consensus does not exist on the characteristics of a "good" or "bad" vision statement.

Commonly cited traits include:[7]

The vision and mission statements of the LUMO Community Wildlife Sanctuary