Modify Watches also produced fully customized designs for companies like Google,[2] Facebook, LinkedIn, Wired, Nike, Pinarello, SRAM, Cartoon Network, SEGA, Bethesda Softworks and adult swim.
The two entrepreneurs were able to attract a small but loyal following of fans[citation needed] through its customer-centric business model, handwriting thank-you notes to every customer that ordered watches.
By 2015, Modify Watches had grown into a successful e-commerce company, receiving praise for excellence in customer service.
[5] The company received further media attention when it was featured on Good Morning America[6] and The Ellen DeGeneres Show.
[7] The company went on to acquire major sport licensing deals with MLB, NBA, MLS and NHL.