The brand initially started as a hair salon[3] and gained recognition for its exceptional reputation, attracting the attention of several notable public figures.

[4] It started out of one location at 58 South Molton Street in Mayfair, London, situated near the Browns fashion boutique owned by Burstein's parents.

[5][6][7][8] Molton Brown focused on developing natural hair care products and styling techniques such as finger-drying.

The business continued to expand in the 1990s in partnership with hotel and travel providers and partnering with British Airways in 1996 in supplying the latter's in-flight amenities.

[11][12] In 2012, Molton Brown was conferred with a Royal Warrant for the supply of toiletries by appointment of Her Majesty Queen Elizabeth II.