mora (music store)

When Sony released its NW-MS7 Memory Stick compatible digital Walkman player, Sony Music Entertainment Japan started offering digital music through a store called bitmusic in December 1999.

[2] In 2000, Label Gate Co., Ltd. was formed, a joint venture of 17 Japanese record companies including Sony Music Entertainment Japan, Avex Group, and Universal Music Japan, which would then operate the bitmusic store.

[4] Originally, music purchased from mora was exclusively in Sony's proprietary ATRAC3 format with OpenMG DRM.

[5] On October 1, 2012, mora underwent a rehaul into a DRM free store, selling songs and music videos in Advanced Audio Coding (AAC) formats.

One year later on October 17, 2013, mora began offering songs and albums as 24bit/96kHz FLAC files.