Mr. Big is the largest sized chocolate bar produced by Cadbury in Canada,[1] hence the name.
[4] The bar is common in Canada, but is also available in Hungary, Poland, and some areas of the United States.
[1] In 1996, Neilson sold their candy division, including the rights to make the Mr Big bar, to Cadbury.
[8] The Mr. Big brand name was originally owned by Nestlé and licensed by William Neilson (now Cadbury).
Mr. Big was the only Cadbury chocolate bar to have an ice cream variant made by Nestlé until 2019.