Mr. Big is the largest sized chocolate bar produced by Cadbury in Canada,[1] hence the name.
[5][6][7] A miniature Mr. Big chocolate bar is manufactured and marketed for the Halloween season.
[1] In 1996, Neilson sold their candy division, including the rights to make the Mr Big bar, to Cadbury.
[8] The Mr. Big brand name was originally owned by Nestlé and licensed by William Neilson (now Cadbury).
Mr. Big was the only Cadbury chocolate bar to have an ice cream variant made by Nestlé until 2019.