NJOY, LLC is an American company that manufactures and distributes electronic cigarettes and vaping products.

[5] In response, FDA announced that it would accept the Court of Appeals decision and would regulate the category under the Tobacco Control Act rather than under the agency's drug jurisdiction.

[6] Main product features included a white paper wrapping, a faux filter, and a red “ember” that lights when you draw.

[14] The company's early individual investors include Sean Parker, Peter Thiel, Douglas Teitelbaum[19] and Bruno Mars.

[20] In 2013, former Surgeon General and physician Richard Carmona joined the company's Board of Directors, also serving in a scientific advisory role.