Name recognition

Though candidates can achieve high name recognition and exposure, this does not necessarily mean that the average voter has a good understanding of their ideology, positions and stances on political issues.

[2] One explanation for this is the recognition heuristic, when applied to voting behavior, which is the ability to recognize a political figure's name which leads the people to believe that they should support that specific candidate.

These reasons described are the factors that explain why politicians spend such large amounts of money and work very hard to make their names recognizable to the voting population.

Another advantage of using online political advertisements is that it is a very effective method of achieving a higher likelihood that the candidate's name will be recognized by a larger range of people.

[3] The online world and social media gives candidates the ability to gain a large amount of exposure and name recognition, which can increase the chances that they will win in the upcoming election.